A hit song can have second resides — unsupposed ones, at that. Songcreating excellent Layng Martine Jr. created the suntan lotion-inspired "Rub It In" in 1971, and also had actually decent success with it before summer turned to loss. Three years later on, Billy "Crash" Craddock turned it right into a chart-topping nation hit. But if you hummed Martine"s melody to younger listeners, they"d most likely be reminded of a TV commercial for "Glade Plug-Ins," which offered an adaption of the song in a long-running project. Here"s what else we learned from Martine once he spoke with Bart Herbichild of Nashville Songauthors Association Internationwide.

You are watching: Rub it in rub it in commercial

His flew to Nashville from Connecticut and also went right to the offices of (singer and also music publisher) Ray Stevens.

"I came someday to view Ray Stevens simply on a whim," Martine recalls. "Not on a whim, actually. My heart was breaking. I took a taxi from the airport, and I knocked on his door. I asked if I might check out him. He was on among the little residences on 16th. His secretary, by some miracle, said, "Um, possibly so." And there was a guy cultivating Ray"s documents to the left (of me). He was a genuine New Yorker, and he sassist, "Hey, you from up there? My brother"s up tbelow. Everybody"s nuts up tbelow. I don"t blame you for coming down right here." He shelp, "I"m gonna see if Ray will certainly check out ya." So a pair minutes later, he comes ago and states, "Yeah, stick about a pair minutes. Ray"s gonna view ya." So I went in and also played Ray a few songs, and he favored one. He sassist, "If you write me a song that I create as a lot as this song, I"ll document you."

I went residence to Connectireduced and wrote songs like a fifinish. Eextremely week or so, I would sfinish him a cassette. He would discuss it. "Yeah, it"d be a good b-side, practically, that"s one of the best ones you"ve sent out in a while.""



Inspiration struck in a backyard in Connecticut

"People were putting on suntan lotion and also someone shelp "Hey, would certainly you rub it in?"...I had actually my guitar, kind of strummed "rub it in, rub it in"...my wife Linda lifted her head up and said, "Is that currently a song? It sounds choose a hit." I shelp, "Yeah, it kinda does." I wrote the song and also sent out it the next day.


After about a year, I was in this bit fish and also chips restaurant that I owned, wright here I had 25 employees that hated my guts because I had actually no idea what I was doing. The phone rings, and I pick it up. "Layng, this is Ray Stevens. That "Rub It In" you sent me, that"s a smash! How lengthy will it take you to gain dvery own here? We"ll document." I shelp, "Tomorrow. I"m tbelow." So we tape-recorded it.


After Craddock"s hit variation, the song uncovered brand-new life as a commercial jingle

Glade Plug-Ins used Layng"s melody for their well-known TV commercial jingle, "Plug It In, Plug It In." The project ran for 18 years. Martine says the brand"s account manager had actually been a teenager as soon as the song was a hit and once charged with breaking the new product, she assumed the song would be a perfect fit.

See more: What Is The Value Of Ithaca Single Shot Lever Action 22, Ithaca Model 49

rub it in rub it in commercial